Gareth Pugh + Melissa London Launch

Friday marked the official London launch of the Gareth Pugh + Melissa collaboration!

For SS12 Pugh will be launching two styles with MelissaAileron, is a brand new style for SS12, Gareth says of this style ‘The idea for the Sandal was taken from the vented outfits we made for my first show in Paris- SS09 – these formed an exoskeleton- the Melissa style has quite an amour-like quality to them which I love’


The second style is the classic Melissa Ultragirl shape that Pugh has made his own with his signature star print! The Melissa girls don’t know which colour to choose first!

The SS12 collaboration was launched at concept store Layers London. The launch party was filled with the creme de la creme of the fashion world, including J MASKREY, Johnny Blue Eyes, Judy Blame and of course man of the moment Gareth Pugh.

Melissa were lucky enough to have Richard Mortimer from PonyStep Magazine and the amazing Princess Julia DJ-ing at the event! The Melissa girls definitely had their dancing shoes on when the Spice Girls were launched through the speaker!

Pugh says of his collaboration with Melissa… ” Melissa is a company that I have known for many years – they work with a great roster of designers, and creatives for their collaborative projects/ lines and it felt like a natural move for me to finally do something with them… and of course the whole plastic thing is very up my street! ”

Well Gareth you’re designs are right up Melissa‘s street too! x






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